A New Expansion in Miami Points Towards an Even Bigger Future.
In 2001, an odyssey began. Eric Schigiel founded Opustone to fill a need for premium stone and tile for the burgeoning and upscale South Florida market. 17 years later, that original Opustone location is still expanding, keeping pace with the company’s visionary goals.
For several years, Opustone has endeavored to create the industry’s best buying experience. Rather than focusing on do-it-yourself homeowners, the brand has targeted interior designers and developers who cater to premium clientele. The result is a gallery-like showroom experience, where designers and contractors can proudly bring their clients to show them beautiful slabs in all of their natural splendor.
This, in effect, became the impetus for the Miami expansion.
As one of the industry’s most broadly-sourced distributors, Opustone carries over 10,000 products carefully curated from over 25 countries around the world. While customers appreciate having such immense variety in stock, the company took it as a challenge. How do you improve upon the buying experience without sacrificing access to inventory?
Grow.
Schigiel and his team did what they’ve been doing since the very beginning – innovate. Plans for the expansion were drawn up to create a more comfortable, effective, and state-of-the-art way for customers to view and purchase slabs and tile products. It would include a design center to cater specifically to architects and interior designers, and a renovated showroom that could display coordinated collections, featured items, and book matched slabs. And most importantly, the entire thing would be under air conditioning.
In other words, the expansion was designed as a stone-buying paradise despite the stormy, muggy climate, creating a heavenly buying experience for South Florida customers.
It’s this extreme dedication to top quality products and service that has won Opustone so many loyal customers in an industry where brand loyalty is almost unheard of. As the company continues to grow its presence throughout the southeast region, it is that dedication that precedes it.
Perhaps this is the real message delivered by the recent expansion of Opustone Miami. What better way to demonstrate the brand’s relentless commitment to innovation than to take an established, successful location with a loyal clientele and impeccable buying experience, and improve upon it?
While the expansion of Opustone Miami into what may be the region’s largest stone and tile outlet is big news, it’s not the only growth the company experienced in the past year.
2017 also saw the brand expand into Palm Beach County with the opening of a new location in West Palm Beach. This brought the total number of Opustone locations to four, alongside Miami, Fort Lauderdale, and Jacksonville. But more importantly, it opened up the brand to new audiences in another upscale market.
The move into West Palm Beach was a bold one, as Opustone faces a significant amount of entrenched competition there. However, this is just proof that Schigiel has faith in what has become the Opustone brand’s unique value proposition, and is ready to take it to a larger world.
Visit the newly-expanded Opustone at 3200 NW 77TH Court in Miami. Just make sure you leave yourself enough time to see it all.
